The 2026 Originals Superstar campaign is the flagship campaign for adidas Originals in 2026.  It brings together a global roster of cultural icons including Samuel L. Jackson, Kendall Jenner, Jennie, Tyshawn Jones, Olivia Dean, Lamine Yamal, Baby Keem, and James Harden.

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Set within the surreal world of the “Superstar Hotel” where time stands still and icons are made, the campaign builds on the narrative established in 2025 and is once again narrated by Samuel L. Jackson’s distinctive voice.

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Directed and photographed by Thibaut Grevet, the campaign was shot on location in Los Angeles, London, and Barcelona