Produced in the summer of 2025, Harden Vol. 10 marked the launch of James Harden’s tenth signature shoe with adidas Basketball, a rare milestone and career achievement for the two-time NBA MVP.

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Built with the energy and structure of a music video, the Harden Vol. 10 campaign cast real-life lookalikes of James to portray different versions of himself at pivotal moments throughout his life and career, highlighting his evolution as a player, cultural icon, and individual.

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Still photography was captured in front of a 20-foot LED wall, giving us an unlimited option of backdrops and multi-image compositions.