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B Girl 671

adidas Olympics 2024

adidas 2024 Brand Campaign

In the fall of 2023 I traveled to Beijing, China to produce a project with Chinese Olympic breakdancer Liu Qingyi, also known as B-Girl 671. For this production, we transformed an abandoned factory near Beijing into a fully functioning dance studio overnight, capturing striking photo and video assets for adidas’ 2024 Brand Campaign and the adidas 2024 Olympic Campaign.

The campaign ran globally during the 2024 Olympic Games, coinciding with B-Girl 671’s bronze-medal win in Paris.

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