In the fall of 2023, I produced adidas’ 2024 Brand Campaign.  adidas’ Brand Campaigns take a holistic, evergreen approach to defining the company’s overarching brand narrative for the year ahead. Touching every facet of the business, uniting markets and teams worldwide under a single, cohesive message.

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For this campaign, my team and I produced more than a month of shoots across five countries and led a heavy archival footage licensing work stream. We utilized adidas athlete relationships and casted everyday athletes from around the globe. We delivered six unique scripted films tailored to six individual global markets. ​

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