Produced in 2024, the DAME 9 is the 9th signature shoe campaign for Damian Lillard with adidas Basketball.

The DAME 9 featured a special design collaboration with A Bathing Ape or BAPE.  Dame and Nigo, founder of BAPE, have a long term friendship and partnership so DAME 9 was the perfect meeting point for adidas Basketball and an iconic street brand like BAPE. 

The campaign was shot with Damian and his children in Portland OR.