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DAME X

adidas Basketball

Produced in 2025, the DAME X or Damian Lillard 10 campaign celebrates Dame’s career-long success and the enduring influence of his signature line with adidas Basketball. The campaign features WNBA veteran Chelsea Gray alongside rising star Sophie Cunningham.​

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We captured product imagery and video using a custom CGI animation process, collaborating closely with product design teams and animators.

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The project was produced during Dame’s time with the Milwaukee Bucks, a meaningful moment for me personally, having grown up in Milwaukee and being a lifelong Bucks fan.

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